Privacy Policy

Last updated: March 1, 2026

1. Introduction

ElmWater AI ("Company," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platform, AI models, and related services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, you may not use our Services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Account Information: Name, email address, company name, job title, and contact details
  • Business Information: Company size, industry, use case details, and business requirements
  • Communication Data: Messages, inquiries, feedback, and support requests
  • Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

2.2 Information Automatically Collected

When you use our Services, we automatically collect certain information, including:

  • Usage Data: Pages visited, features used, time spent, and interaction patterns
  • Device Information: IP address, browser type, operating system, device identifiers
  • Log Data: Access times, error logs, and system performance metrics
  • Cookies and Tracking Technologies: See our Cookie Policy for details

2.3 Information from Third Parties

We may receive information about you from third-party sources, such as:

  • Business partners and service providers
  • Public databases and social media platforms
  • Marketing and analytics providers

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our Services
  • Account Management: To create and manage your account, process transactions, and send service-related communications
  • Customer Support: To respond to your inquiries, provide technical support, and resolve issues
  • Security: To protect against fraud, unauthorized access, and other security threats
  • Compliance: To comply with legal obligations and regulatory requirements
  • Analytics: To analyze usage patterns, improve our Services, and develop new features
  • Marketing: To send promotional communications (with your consent) and personalize your experience
  • Business Operations: To conduct business analytics, reporting, and strategic planning

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

  • Cloud hosting and infrastructure providers
  • Payment processors
  • Analytics and marketing platforms
  • Customer support tools

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.3 Legal Requirements

We may disclose information if required by law, court order, or government regulation, or to:

  • Comply with legal processes
  • Respond to government requests
  • Protect our rights, property, or safety
  • Prevent fraud or security threats

4.4 With Your Consent

We may share your information with your explicit consent or at your direction.

5. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Access controls and authentication mechanisms
  • Regular security assessments and audits
  • Employee training on data protection
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider when determining retention periods include:

  • The nature and sensitivity of the information
  • The purposes for which we collected it
  • Legal and regulatory requirements
  • Business needs and operational requirements

When information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to access and receive a copy of your personal information.

7.2 Correction

You can request correction of inaccurate or incomplete information.

7.3 Deletion

You may request deletion of your personal information, subject to legal and contractual obligations.

7.4 Objection and Restriction

You can object to certain processing activities or request restriction of processing.

7.5 Opt-Out

You can opt out of marketing communications by clicking the unsubscribe link in our emails or contacting us directly.

To exercise these rights, please contact us at privacy@elmwaterai.com. We will respond to your request within a reasonable timeframe.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure your information receives adequate protection, including:

  • Standard contractual clauses
  • Adequacy decisions
  • Other legal mechanisms recognized by applicable data protection laws

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on this page
  • Updating the "Last updated" date
  • Sending an email notification (for significant changes)

Your continued use of our Services after such changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For EU residents, you also have the right to lodge a complaint with your local data protection authority.